Never before as now has information security been so important. In this age in which we live connected in a variety of ways, data integrity threats multiply at a very fast pace, making it increasingly difficult to ensure that our data is truly secure. One of the most effective solutions today is data masking, a concept that is already part of the daily lives of many companies around the World. In this article, we’ll show you why you should implement a data masking solution in your business!
What is data masking?
Data masking has the main purpose of protecting confidential data against unauthorized access. In practice, data masking tools create a version similar to the original data in terms of structure but without revealing its true information. In fact, its original format remains unchanged but the data presented is fictitious, without interfering with the logic of the database. Masked data can be used in test and auditing environments without compromising the result of the analysis, but always ensuring the confidentiality of sensitive information. A manual process to protect data consumes a lot of time and human resources so the best option is to resort to tools that do the process automatically, such as Datapeers.
Why is masking the data so important?
- The main reason, and the one that should be the focus of your action as responsible for the treatment of the information, is the enhanced security of the data. With data masking you can use sensitive data in all your test environments and ensure that confidential information is kept confidential! This masked information may be used for marketing and auditing purposes, as well as for analyzes of consumer behavior and market trends. No real data is revealed under any circumstances.
- By masking the data, an image of concern and responsibility for third-party data will be taken out, which will please your current and future customers as well as your business partners. With the wave of information about the need to protect data, consumers themselves are more concerned about what information security is about and if they know that your business meets all legal requirements, they will become loyal to your brand and will pass on a positive message about you!
- Another very important factor concerns the new data protection regulation that came into force, with mandatory character, in May of this year. This new law obliges companies to pay particular attention to how they treat their customers’ data and in case of non-compliance the fines will be very high. Thus, data masking helps companies comply with the new law and is an essential tool to ensure that information is not lost.